Petunia integrifolia, commonly known as wild petunia, is a charming, low-growing perennial native to South America that has naturalized in warm regions and is valued for its resilient, free-flowering nature. Forming compact mounds of soft, sticky, slightly hairy foliage, this species produces a continuous display of rich purple to magenta, funnel-shaped blooms that attract bees, butterflies, and hummingbirds throughout the growing season. Unlike many hybrid petunias, P. integrifolia thrives in lean, well-drained soils and full sun, tolerating heat, drought, and poor conditions with ease. Its small stature and spreading habit make it ideal for edging, rock gardens, containers, and naturalized plantings where it quickly fills in open spaces with bright color. Despite its delicate appearance, wild petunia is tough, adaptable, and long-blooming, offering a more naturalistic and pollinator-friendly alternative to larger ornamental petunia hybrids.