Echinacea pallida, commonly known as the pale purple coneflower, is a perennial wildflower in the Compositae family, native to the central and southeastern United States. It typically grows 60 to 90 cm tall, forming clumps of rough, lanceolate leaves and tall, wiry stems topped with distinctive flower heads. Each bloom features a prominent, spiny, orange-brown central cone surrounded by narrow, drooping pink to pale purple petals that give the plant its graceful, airy appearance. Flowering from early to mid-summer, Echinacea pallida thrives in full sun and well-drained soils, particularly in prairies, open woodlands, and dry meadows. It is drought-tolerant and attracts bees, butterflies, and other pollinators, while birds such as goldfinches feed on its seeds in autumn. Valued both for its ornamental beauty and traditional medicinal uses, the pale purple coneflower is a resilient and ecologically beneficial addition to native plant gardens and wildflower landscapes.